%0 Conference Article %T INCREASING THE COMPETITIVE POTENTIAL OF A PRODUCTION COMPANY IN THE MARKET OF TRAINING AND LABORATORY EQUIPMENT %A Bastrigin, K.M. %A Stepanova, Y.N. %K competitive potential, training and laboratory equipment, modern equipment %J MANAGER OF THE YEAR – 2024 %D 2024 %P 5 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov