%0 Conference Article %T FINANCIAL STRATEGY AS A BASIS FOR EFFECTIVE ENTERPRISE MANAGEMENT %A Kuznetsova, E.V. %A Kuznecov, S.A. %K financial strategy, efficiency, evaluation, analysis, financial condition %J MANAGER OF THE YEAR – 2024 %D 2024 %P 5 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov