TY CONF TI FINANCIAL STRATEGY AS A BASIS FOR EFFECTIVE ENTERPRISE MANAGEMENT KW financial strategy KW efficiency KW evaluation KW analysis KW financial condition JO MANAGER OF THE YEAR – 2024 AU Kuznetsova, E.V. AU Kuznecov, S.A. PY 2024 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov