%0 Conference Article
%T A STUDY OF THE COMPETITIVENESS MANAGEMENT PRACTICE  OF THE MULTINATIONAL TECHNOLOGY COMPANY APPLE BASED ON THE CHOICE OF A STRATEGY FOR OPTIMIZING INTERNAL CAPABILITIES
%A Syuy, I..
%A Sviridenkov, N.D.
%A Yakovleva, E.A.
%A Titova, E.V.
%A Popova, Y.N.
%K multinational company, competitiveness, competitiveness management, strategy, sustainable development.
%J ECONOMICS OF ENVIRONMENTAL MANAGEMENT: SCIENCE AND INNOVATION FOR SUSTAINABLE DEVELOPMENT
%D 2025
%P 6
%I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov