TY CONF TI A STUDY OF THE COMPETITIVENESS MANAGEMENT PRACTICE OF THE MULTINATIONAL TECHNOLOGY COMPANY APPLE BASED ON THE CHOICE OF A STRATEGY FOR OPTIMIZING INTERNAL CAPABILITIES KW multinational company KW competitiveness KW competitiveness management KW strategy KW sustainable development. JO ECONOMICS OF ENVIRONMENTAL MANAGEMENT: SCIENCE AND INNOVATION FOR SUSTAINABLE DEVELOPMENT AU Syuy, I.. AU Sviridenkov, N.D. AU Yakovleva, E.A. AU Titova, E.V. AU Popova, Y.N. PY 2025 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov