TY CONF TI IMPLEMENTATION OF INNOVATIVE MARKETING TOOLS KW marketing KW innovation KW NPS KW feedback collection KW marketing tools. JO MANAGER OF THE YEAR – 2025 AU Dan'shin, E.A. AU Avdeeva, I.. PY 2025 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov