TY CONF TI APPLICATION OF IT TECHNOLOGIES TO PROMOTE PRODUCTS OF COMMERCIAL ORGANIZATION KW information technology (IT) KW marketing KW nursery KW website KW SEO optimization KW social media KW CRM system KW online advertising KW product promotion JO MANAGER OF THE YEAR – 2025 AU Nikishina, Y.D. AU Avdeeva, I.. PY 2025 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov