%0 Conference Article %T RECOMMENDATION SYSTEMS IN E-COMMERCE: ROLE AND DEVELOPMENT TRENDS %A Kudinov, I.M. %K e-commerce, recommendation systems, IT products, collaborative filtering, personalization, behavioral analysis, digital transformation %J MODELING INFORMATION SYSTEMS AND TECHNOLOGIES – 2026 %D 2026 %P 6 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov