%0 Conference Article
%T HOW TO SEGMENT USERS CORRECTLY: COMPARING CLUSTERING ALGORITHMS FOR BUSINESS TASKS
%A Kukueva, D.S.
%A Tyunina, A.M.
%A Kondusova, V.V.
%K user segmentation, cluster analysis, K-Means, DBSCAN, hierarchical clustering, unsupervised machine learning, behavioral analysis, data analysis, comparative analysis of algorithms
%J MODELING INFORMATION SYSTEMS AND TECHNOLOGIES – 2026
%D 2026
%P 5
%I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov