TY  CONF
TI  HOW TO SEGMENT USERS CORRECTLY: COMPARING CLUSTERING ALGORITHMS FOR BUSINESS TASKS
KW  user segmentation
KW  cluster analysis
KW  K-Means
KW  DBSCAN
KW  hierarchical clustering
KW  unsupervised machine learning
KW  behavioral analysis
KW  data analysis
KW  comparative analysis of algorithms
JO  MODELING INFORMATION SYSTEMS AND TECHNOLOGIES – 2026
AU  Kukueva, D.S.
AU  Tyunina, A.M.
AU  Kondusova, V.V.
PY  2026
PB  FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov