@article{Vasil'chenko2026smm,
author={Vasil'chenko, N.N. and Avdeeva, I..},
title={SMM AS A TOOL FOR EFFECTIVE BRAND COMMUNICATION: ANALYSIS  OF PRACTICES AND FORMATION OF THE «AVIASALES-LIKE» APPROACH},
conference={MANAGER OF THE YEAR – 2026},
publisher={FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov},
year={2026},
pages={46-49},
}