%0 Conference Article
%T SMM AS A TOOL FOR EFFECTIVE BRAND COMMUNICATION: ANALYSIS  OF PRACTICES AND FORMATION OF THE «AVIASALES-LIKE» APPROACH
%A Vasil'chenko, N.N.
%A Avdeeva, I..
%K SMM, digital marketing, social networks, brand communications, content strategy, Aviasales, Yandex Market, delivery service in Russia, Mezellini, memes, Aviasales approach, videos, Reels.
%J MANAGER OF THE YEAR – 2026
%D 2026
%P 3
%I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov