TY  CONF
TI  SMM AS A TOOL FOR EFFECTIVE BRAND COMMUNICATION: ANALYSIS  OF PRACTICES AND FORMATION OF THE «AVIASALES-LIKE» APPROACH
KW  SMM
KW  digital marketing
KW  social networks
KW  brand communications
KW  content strategy
KW  Aviasales
KW  Yandex Market
KW  delivery service in Russia
KW  Mezellini
KW  memes
KW  Aviasales approach
KW  videos
KW  Reels.
JO  MANAGER OF THE YEAR – 2026
AU  Vasil'chenko, N.N.
AU  Avdeeva, I..
PY  2026
PB  FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov