%0 Conference Article
%T IMPROVING MARKETING TOOLS AS A FACTOR INCREASING COMPETITIVENESS  OF THE ORGANIZATION IN THE FIELD OF INTERNET MARKETING
%A Dan'shin, E.A.
%A Avdeeva, I..
%K marketing analytics, BI platform, consumer loyalty index, qualitative research, digital marketing
%J MANAGER OF THE YEAR – 2026
%D 2026
%P 4
%I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov