TY  CONF
TI  IMPROVING MARKETING TOOLS AS A FACTOR INCREASING COMPETITIVENESS  OF THE ORGANIZATION IN THE FIELD OF INTERNET MARKETING
KW  marketing analytics
KW  BI platform
KW  consumer loyalty index
KW  qualitative research
KW  digital marketing
JO  MANAGER OF THE YEAR – 2026
AU  Dan'shin, E.A.
AU  Avdeeva, I..
PY  2026
PB  FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov