%0 Conference Article %T GENERATIONAL CONFLICT IN THE LABOR MARKET: BETWEEN “SURVIVAL CULTURE” AND “ECONOMY OF MEANINGS” %A Dolbnev, N.E. %A Kuznecova, E.V. %A Kuznecov, S.A. %K conflict of generations, generation Y, generation Z, formative events, worldview, economics of meaning, survival culture, HR, employment, motivation. %J MANAGER OF THE YEAR – 2026 %D 2026 %P 4 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov