TY CONF TI GENERATIONAL CONFLICT IN THE LABOR MARKET: BETWEEN “SURVIVAL CULTURE” AND “ECONOMY OF MEANINGS” KW conflict of generations KW generation Y KW generation Z KW formative events KW worldview KW economics of meaning KW survival culture KW HR KW employment KW motivation. JO MANAGER OF THE YEAR – 2026 AU Dolbnev, N.E. AU Kuznecova, E.V. AU Kuznecov, S.A. PY 2026 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov