TY CONF TI TRANSFORMATION OF PASSIVE EXAMINATION INTO AN INTERACTIVE QUEST: DESIGN OF A GAME ECOSYSTEM OF A MUSEUM BASED ON A HYBRID PLATFORM KW hybrid platform KW gamification KW interactive quests KW user experience KW and informal education JO MODELING INFORMATION SYSTEMS AND TECHNOLOGIES – 2026 AU Vragov, S.A. AU Stupnichenko, M.S. PY 2026 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov