TY CONF TI THE PROBLEM OF CHOOSING AND ADAPTING CRM SYSTEMS FOR SMALL REAL ESTATE AGENCIES: ANALYSIS AND APPROACH TO DEVELOPING AN INDUSTRY SOLUTION KW CRM system KW real estate agency KW automation KW small business KW information system KW relational database KW software implementation KW user interface JO MODELING INFORMATION SYSTEMS AND TECHNOLOGIES – 2026 AU Gnatenko, D.I. PY 2026 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov