%0 Conference Article %T CONTENT-BASED AND COLLABORATIVE FILTERING AS METHODS FOR BUILDING PERSONALIZED RECOMMENDER SYSTEMS %A Zlobin, E.A. %A Kravchenko, A.S. %K recommender systems, content-based filtering, collaborative filtering, personalization, machine learning, user experience %J MODELING INFORMATION SYSTEMS AND TECHNOLOGIES – 2026 %D 2026 %P 8 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov