TY CONF TI MANAGEMENT OF ORGANIZATIONAL CHANGES KW change management KW organizational structure KW matrix structure KW restructuring KW business transformation model JO MANAGER OF THE YEAR – 2026 AU Karabelya, A.D. AU Avdeeva, I.. PY 2026 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov