TY CONF TI EVALUATION OF THE EFFICIENCY OF IMPLEMENTING INTELLIGENT AUTOMATION IN BUSINESS PROCESSES: A METHODOLOGY FOR MEASURING ECONOMIC EFFECT AND PRODUCTIVITY KW intelligent automation KW RPA KW performance evaluation KW ROI KW KPI KW productivity KW BSC KW economic effect KW digital transformation JO MODELING INFORMATION SYSTEMS AND TECHNOLOGIES – 2026 AU Pronenko, I.V. AU Semkin, A.A. PY 2026 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov