%0 Conference Article
%T MARKETING SPECIFICS OF GREENING ORGANIZATIONS: ADAPTING FOREIGN PRACTICES TO THE RUSSIAN B2B AND B2G MARKET
%A Nikishina, Y.D.
%A Avdeeva, I..
%K green marketing, landscaping, B2B marketing, B2G marketing, adaptation of foreign practices, ESG, Russian market
%J MANAGER OF THE YEAR – 2026
%D 2026
%P 5
%I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov