TY  CONF
TI  MARKETING SPECIFICS OF GREENING ORGANIZATIONS: ADAPTING FOREIGN PRACTICES TO THE RUSSIAN B2B AND B2G MARKET
KW  green marketing
KW  landscaping
KW  B2B marketing
KW  B2G marketing
KW  adaptation of foreign practices
KW  ESG
KW  Russian market
JO  MANAGER OF THE YEAR – 2026
AU  Nikishina, Y.D.
AU  Avdeeva, I..
PY  2026
PB  FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov