%0 Conference Article %T THE ROLE OF THE MEDIA IN ACHIEVING PUBLIC CONSENSUS %A Trofimova, M.Y. %A Yakovleva, N.I. %A Morgun, E.Y. %K media, public consensus, mass media, civil society institution, communication, media evolution. %J MANAGER OF THE YEAR – 2026 %D 2026 %P 4 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov