TY CONF TI THE ROLE OF THE MEDIA IN ACHIEVING PUBLIC CONSENSUS KW media KW public consensus KW mass media KW civil society institution KW communication KW media evolution. JO MANAGER OF THE YEAR – 2026 AU Trofimova, M.Y. AU Yakovleva, N.I. AU Morgun, E.Y. PY 2026 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov