00821naa#a2200169#i#450# EN\\bibl\20001 20260724072525.5 20260723b2026####ek#y0engy0150####ca RU SMM AS A TOOL FOR EFFECTIVE BRAND COMMUNICATION: ANALYSIS OF PRACTICES AND FORMATION OF THE «AVIASALES-LIKE» APPROACH Conference article/thesis Voronezh FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov 2026 3 с. Conference article/thesis local Средняя ступень органов управления. Региональное управление. Провинциальное управление. 353 Vasil'chenko N. N. Avdeeva Irina bibl.vgltu.ru