Abstract and keywords
Abstract (English):
The article looks at the impact of promoting green thinking on environmental behaviour and sustainable development. Different ways of promoting green thinking, such as media, education, social media and activism, are analyzed. Studies are presented demonstrating the positive impact of green thinking advocacy on environmental behavior, reduced resource consumption, and increased societal resilience. Issues related to the effectiveness of propaganda and measures to improve its impact on society are also discussed.

Keywords:
advocacy, green thinking, sustainable development, environmental behavior, environment, society
References

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