PSYCHOLOGY OF DESIGN
Section: GENERAL SECTION
Authors:
1.
Voronezh State Forestry Engineering University named after G. F. Morozov
(departme, docent)
from 01.01.2009 to 01.01.2021
from 01.01.2009 to 01.01.2021
2.
Voronezh State University of Forestry and Technologies named after G.F. Morozov
Russian Federation
Russian Federation
3.
Voronezh State University of Forestry and Technologies named after G.F. Morozov
Russian Federation
Russian Federation
Type:
Сonference article
Published:
18.06.2025
Subject area:
674
Language:
Russian
Keywords:
design, interior, color, psychology
Abstract (English):
The article examines the influence of color on people's perception, emotions and behavior. The color evokes certain associations: red – passion, blue – trust. Typography affects the readability and mood of the text. The composition directs the user's gaze, focusing on the key elements. Thoughtful design creates a positive user experience. Intuitive navigation reduces cognitive load. The aesthetically pleasing interface evokes positive emotions, increasing brand loyalty. [1].
The article examines the influence of color on people's perception, emotions and behavior. The color evokes certain associations: red – passion, blue – trust. Typography affects the readability and mood of the text. The composition directs the user's gaze, focusing on the key elements. Thoughtful design creates a positive user experience. Intuitive navigation reduces cognitive load. The aesthetically pleasing interface evokes positive emotions, increasing brand loyalty. [1].
Keywords:
design, interior, color, psychology
design, interior, color, psychology
1. Nikolaeva, I. N. Psihologiya dizayna / I. N. Nikolaeva. – Moskva : Rodero, 2023. – 155 s.
2. Vaynshteyn, L. A. Psihologiya vospriyatiya / L. A. Vaynshteyn. – Minsk : Tesey, 2007. – 223 s.
