Abstract and keywords
Abstract (English):
The article provides a comparative analysis of modern methods for assessing cause-and-effect effects based on machine learning: T-Learner, the Gelman method and the class transformation method, which help to evaluate heterogeneous effects of exposure in observational samples. The results obtained are based on an experimental study based on real data.

Keywords:
machine learning, Uplift, Gelman's method, T-Learner, class transformation method, treatment, Uplift - modeling
References

1. Pearl, J. Causal Inference in Statistics: A Primer / J. Pearl, M. Glymour, N.P. Jewell. – Wiley, 2016. – 160 p.

2. Imbens, G.W. Causal Inference for Statistics, Social, and Biomedical Sciences / G.W. Imbens, D.B. Rubin. – Cambridge University Press, 2015. – 640 p.

3. Bayesian Data Analysis / A. Gelman, J.B. Carlin, H.S. Stern [et al.]. –3rd ed. – Chapman & Hall/CRC, 2013. – 675 p.

4. Gutierrez, P. Uplift Modeling: From Causal Inference to Personalization. – URL: https://arxiv.org/abs/1705.08492 (data obrascheniya: 01.04.2025).

5. CausalML Documentation. – URL: https://causalml.readthedocs.io/(data obrascheniya: 01.04.2025).

6. Scikit-uplift Library. – URL: https://scikit-uplift.readthedocs.io/ (data obrascheniya: 01.04.2025).

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