THE IMPACT OF THE DIGITAL ECONOMY ON THE COMPETITIVENESS OF FURNITURE STRUCTURES

Korzhova O. V.; Saprykina O.; Miasina A.

doi:doi:10.58168/MTY2025_137-141

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THE IMPACT OF THE DIGITAL ECONOMY ON THE COMPETITIVENESS OF FURNITURE STRUCTURES

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THE IMPACT OF THE DIGITAL ECONOMY ON THE COMPETITIVENESS OF FURNITURE STRUCTURES

Section: GENERAL SECTION

Proceedings: MANAGER OF THE YEAR 2025: PROCEEDINGS OF THE ALL-RUSSIAN SCIENTIFIC AND PRACTICAL CONFERENCE

UDC 353

Korzhova O. V. ¹

Saprykina O. ²

Miasina A. ³

Author and publication information

Authors:

1. Voronezh State University of Forestry and Technologies named after G.F. Morozov

2. Voronezh State University of Forestry and Technologies named after G.F. Morozov
Russian Federation

3. Voronezh State Forestry Engineering University named after G.F. Morozov
Russian Federation

Type:

Сonference article

DOI:

https://doi.org/10.58168/MTY2025_137-141

Pages:

from 137 to 141

Published:

08.12.2025

Subject area:

UDC 353

Language:

Russian

Keywords:

digital economy, competitiveness, internet, digital culture, furniture industry, digital marketing, furniture market

Abstract and keywords

Abstract (English):
This study examines how the digital economy affects the competitiveness of furniture manufacturing companies. We will look at the benefits of digital technologies, including online trading, the use of digital marketing tools, and improving the supply chain. The key factors influencing the increase of competitiveness in modern conditions, such as the introduction of automated production systems, the use of big data analytics and the development of digital skills of employees, have been identified. We also analyze the success stories of furniture companies transformation under the influence of digital technologies.

Keywords:
digital economy, competitiveness, internet, digital culture, furniture industry, digital marketing, furniture market

References

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