UDC 339.137.2 UDC 502
CONSUMER PROPERTIES AND COMPETITIVENESS OF ECO-PRODUCTS IN THE CONTEXT OF GREEN ECONOMY FORMATION
Abstract:
The article analyzes the transformation of consumer properties of goods under the influence of green economy principles. The criteria for quality and competitiveness of environmentally oriented products in the Russian market are examined. Data on the dynamics of demand for eco-products during 2022-2024 are presented, and the impact of Federal Law No. 367-FZ on the ecological labeling system is analyzed. Conclusions are drawn regarding the prospects for integrating environmental parameters into the product competitiveness assessment system.

Keywords:
green economy, consumer properties, eco-products, competitiveness, ecological labeling, sustainable consumption, product quality

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