Revealing prosodic characteristics of advertising slogans with a suggestive impact on the audience
Section: GENERAL SECTION
Authors:
1.
Voronezh State University of Forestry and Technologies named after G.F. Morozov
Russian Federation
Russian Federation
2.
Voronezh State University of Forestry and Technologies named after G.F. Morozov
Type:
Сonference article
Published:
20.09.2024
Subject area:
UDK 659.123.4 Рекламный текст
UDK 81 Лингвистика. Языкознание. Языки
UDK 81 Лингвистика. Языкознание. Языки
Language:
English
Keywords:
advertising discourse, verbal manipulation, prosody, pitch frequency, intonation, rhythm, speech rate
Abstract (English):
This article has revealed the prosodic elements with suggestive impact on the audience, which allows you to create effective and emotionally attractive messages, form beliefs and stimulate desired consumer behavior. Manipulative prosodic techniques have been presented, the correct use of which allows advertisers to achieve their goals and increase the effectiveness of advertising campaigns.
This article has revealed the prosodic elements with suggestive impact on the audience, which allows you to create effective and emotionally attractive messages, form beliefs and stimulate desired consumer behavior. Manipulative prosodic techniques have been presented, the correct use of which allows advertisers to achieve their goals and increase the effectiveness of advertising campaigns.
Keywords:
advertising discourse, verbal manipulation, prosody, pitch frequency, intonation, rhythm, speech rate
advertising discourse, verbal manipulation, prosody, pitch frequency, intonation, rhythm, speech rate
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