SWOT ANALYSIS OF HUAWEI'S INTERNATIONAL MARKETING STRATEGY
Section: GENERAL SECTION
Authors:
2.
Voronezh State University of Forestry and Technologies named after G.F. Morozov
Type:
Сonference article
Published:
24.10.2024
Subject area:
UDK 33 Экономика. Народное хозяйство. Экономические науки
Language:
Russian
Keywords:
SWOT analysis, international marketing, strategy
Abstract (English):
In this article, based on a SWOT analysis, a study of Huawei's international marketing strategy is carried out. Firstly, Huawei focuses on the flexibility and diversity of its product portfolio. By releasing a full range of 5 GA solutions, Huawei is actively taking advantage of the first opportunity in the 5G market and is looking for opportunities to develop suitable products at home and abroad. Secondly, Huawei continues to expand its brand influence and increase market share by creating a global marketing and service network. Huawei has established numerous institutes and branches around the world to better understand the needs of the local market and offer customized solutions.
In this article, based on a SWOT analysis, a study of Huawei's international marketing strategy is carried out. Firstly, Huawei focuses on the flexibility and diversity of its product portfolio. By releasing a full range of 5 GA solutions, Huawei is actively taking advantage of the first opportunity in the 5G market and is looking for opportunities to develop suitable products at home and abroad. Secondly, Huawei continues to expand its brand influence and increase market share by creating a global marketing and service network. Huawei has established numerous institutes and branches around the world to better understand the needs of the local market and offer customized solutions.
Keywords:
SWOT analysis, international marketing, strategy
SWOT analysis, international marketing, strategy
1. http://finance.people.com.cn/n1/2023/0401/c1004-32655831.html.
2. Lu Xin. Huawei's development history and its reward strategy // China Human Resource Development, 2014 (10): 76-83.
3. Xiaorui. Huawei's 5G – steps in the European market // Zhongguancun. 2020 (3): 32-33.
4. Gao Jing, Tang Wei Xiao. On the study of measurements of corporate values // Modernization of shopping malls, 2012 (31).
