HUAWEI'S MARKETING STRATEGY IN THE INTERNATIONAL MARKET
Section: GENERAL SECTION
Authors:
1.
Voronezh State University of Forestry and Technologies named after G.F. Morozov
2.
Russian Federation
Type:
Сonference article
Published:
24.10.2024
Subject area:
UDK 339.138 Маркетинг
Language:
Russian
Keywords:
exports, grain, food problem
Abstract (English):
The article discusses Huawei's marketing strategy. Huawei has established a global marketing and service network by opening institutes and branches around the world. Huawei is constantly optimizing its marketing strategies in terms of products, channels, prices and advertising, aiming to increase product competitiveness, strengthen customer commitment and expand market share in overseas markets. Huawei has made a significant breakthrough in the field of 5G and is leading the market by offering a full range of 5G-A solutions. The article also examines the development of the Chinese mobile phone market and the competitive advantages of Chinese mobile phone brands, emphasizing Huawei's position and influence in both domestic and foreign markets.
The article discusses Huawei's marketing strategy. Huawei has established a global marketing and service network by opening institutes and branches around the world. Huawei is constantly optimizing its marketing strategies in terms of products, channels, prices and advertising, aiming to increase product competitiveness, strengthen customer commitment and expand market share in overseas markets. Huawei has made a significant breakthrough in the field of 5G and is leading the market by offering a full range of 5G-A solutions. The article also examines the development of the Chinese mobile phone market and the competitive advantages of Chinese mobile phone brands, emphasizing Huawei's position and influence in both domestic and foreign markets.
Keywords:
exports, grain, food problem
exports, grain, food problem
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