Abstract and keywords
Abstract (English):
in the process of analyzing qualitative indicators of business activity, it is important to identify all the main factors and key methods for their assessment. Often, researchers are faced with the problem of choosing a methodology for assessing competitiveness and image (business reputation), since almost all of them involve the use of experts, on whose qualifications the reliability of the assessment indicators depends. In a highly competitive market environment, the importance of assessing the organization’s business activity increases, since its indicators have a great impact on the financial condition, assessment of prospects and the formation of the organization’s development strategy.

Keywords:
analysis technique, level of competition, business activity, quality indicators, main factors, competitiveness
References

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