MARKETPLACES AS A TOOL FOR DIGITALIZING SALES OF FURNITURE PRODUCTS
Section: GENERAL SECTION
Authors:
1.
Voronezh State University of Forestry and Technologies named after G.F. Morozov
(Department of Management and Economics of Entrepreneurship, Professor)
Voronezh, Russian Federation
Voronezh, Russian Federation
Type:
Сonference article
Published:
18.06.2025
Subject area:
658.849.2
Language:
Russian
Keywords:
furniture company, product portfolio, sales channel, marketplace
Abstract (English):
The article examines issues related to the process of preparing a product portfolio of a furniture enterprise for a marketplace as a search for modern distribution channels for furniture enterprises. As an example, the sales structure is presented during the implementation of a project to launch a new product in the NCP marketplace, clearly demonstrating the acceleration of the process of introducing a new product, reducing the duration of the design cycle due to preliminary planning of business processes, and also allowing for the optimization of sales channels.
The article examines issues related to the process of preparing a product portfolio of a furniture enterprise for a marketplace as a search for modern distribution channels for furniture enterprises. As an example, the sales structure is presented during the implementation of a project to launch a new product in the NCP marketplace, clearly demonstrating the acceleration of the process of introducing a new product, reducing the duration of the design cycle due to preliminary planning of business processes, and also allowing for the optimization of sales channels.
Keywords:
furniture company, product portfolio, sales channel, marketplace
furniture company, product portfolio, sales channel, marketplace
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