ANALYSIS OF METHODS FOR ASSESSING THE COMPETITIVENESS OF AN ENTERPRISE
Section: GENERAL SECTION
Authors:
1.
Voronezh State University of Forestry and Technologies named after G.F. Morozov
Voronezh, Voronezh, Russian Federation
Voronezh, Voronezh, Russian Federation
2.
Voronezhskiy gosudarstvennyy lesotehnicheskiy universitet imeni G.F. Morozova
Russian Federation
Russian Federation
Type:
Сonference article
Pages:
from 83
to 86
Published:
27.11.2025
Subject area:
UDC 339.138
Language:
Russian
Keywords:
Competitiveness, analysis, strategy, methods
Abstract (English):
The article describes the methods of assessing the competitiveness of an enterprise, and defines the importance of applying the results of assessing competitiveness in the practical activities of an economic entity. The main tasks of the company in terms of competition are the formation of a brand for manufactured products and the promotion of products in the industry market, improving the quality of products, and expanding the number of buyers interested in the products. In practice, there are two types of assessing competitiveness: a functional and structural approach, which are interconnected. The article presents the main methods of assessing the competitiveness of enterprises, provides an assessment of the main advantages and identified disadvantages.
The article describes the methods of assessing the competitiveness of an enterprise, and defines the importance of applying the results of assessing competitiveness in the practical activities of an economic entity. The main tasks of the company in terms of competition are the formation of a brand for manufactured products and the promotion of products in the industry market, improving the quality of products, and expanding the number of buyers interested in the products. In practice, there are two types of assessing competitiveness: a functional and structural approach, which are interconnected. The article presents the main methods of assessing the competitiveness of enterprises, provides an assessment of the main advantages and identified disadvantages.
Keywords:
Competitiveness, analysis, strategy, methods
Competitiveness, analysis, strategy, methods
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