Russian Federation
UDC 338.012
The article examines the role, main functions and problems of modern agriculture, it is determined that the marketing opportunities for the growth of agricultural organizations in target markets are influenced by external and internal factors, among the factors of the external environment are government support, consumer demand, level of competition, socio-cultural factors, key factors of the internal environment are production resource potential, level of technological equipment and ability to innovative transformations, level of analytical data processing in the context of digitalization, availability of distribution channels, logistics. The use of an integrated approach to the management system of the marketing strategy of an agricultural organization will significantly increase the potential for their development in target markets.
agriculture, agricultural organization, marketing environment, marketing growth opportunities, target market
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