GENERATIONAL CONFLICT IN THE LABOR MARKET: BETWEEN “SURVIVAL CULTURE” AND “ECONOMY OF MEANINGS”
Abstract and keywords
Abstract:
The article analyzes the conflict of generations in the labor market through the lens of events that shaped the worldview of generations Y and Z. It considers the transformation of value benchmarks from "survival culture" to "the economy of meaning," as well as the impact of these changes on labor behavior. expectations from the employer and employment strategy. Offered HR tools to integrate the intellectual interests of young people into the corporate environment.

Keywords:
conflict of generations, generation Y, generation Z, formative events, worldview, economics of meaning, survival culture, HR, employment, motivation.
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