UDC 351
The article discusses the implementation of innovative marketing tools for business. The NPS method is considered as an effective tool for measuring customer loyalty and improving relationships with them. Up-to-date information is provided for the implementation of business feedback forms. The issues of universalization, improvement and implementation of new and relevant forms of NPS collection and feedback forms are considered.
marketing, innovation, NPS, feedback collection, marketing tools.
1. Zachem nuzhen NPS. Chto takoe NPS i kak rasschitat' indeks loyal'nosti klientov. KonturKompas oficial'nyy sayt. URL: https://kontur.ru/compass/spravka-compass/22719-chto_takoe_nps_i_kak_rasschitat_indeks_loyalnosti_klientov
2. Ocenki NPS (Net Promoter Score) — indeks loyal'nosti vashih klientov. Modul' dlya Bitrix24. Oficial'nyy sayt Bitrix24. URL: https://www.bitrix24.ru/apps/app/techdir.npsvote/
3. Kak organizovat' sbor NPS dlya biznesa: poshagovaya instrukciya/ Etap 1: sbor NPS i obratnoy svyazi. Oficial'nyy sayt VC.ru URL: https://vc.ru/marketing/934485-kak-organizovat-sbor-nps-dlya-biznesa-poshagovaya-instrukciya
4. GOST R ISO 9001-2015. Sistemy menedzhmenta kachestva. Trebovaniya. : Elektronnyy fond pravovyh i normativno-tehnicheskih dokumentov. URL: https://docs.cntd.ru/document/1200124394
5. GOST R ISO 10001-2009. Menedzhment kachestva. Udovletvorennost' potrebiteley. Rekomendacii po pravilam povedeniya dlya organizaciy. : Elektronnyy fond pravovyh i normativno-tehnicheskih dokumentov. URL: https://docs.cntd.ru/document/1200073894
6. GOST R ISO 9001-2020. Menedzhment kachestva. Udovletvorennost' potrebitelya. Rukovodyaschie ukazaniya po monitoringu i izmeneniyu. : Elektronnyy fond pravovyh i normativno-tehnicheskih dokumentov. URL: https://docs.cntd.ru/document/1200175067
7. Zakon Pareto. Vikipediya. – URL: https://ru.wikipedia.org/wiki/%D0%97%D0%B0%D0%BA%D0%BE%D0%BD_%D0%9F%D0%B0%D1%80%D0%B5%D1%82%D0%BE
