The article is devoted to the issues of managing the competitiveness of business at the present time. The purpose of the article is to analyze the influence of competitiveness factors on various enterprises and companies. There are external and internal factors influencing the competitiveness. External includes competitors, suppliers, customers, etc. The most effective tools for responding to external factors are the strategy of mergers / acquisitions and inter-firm collaboration. These tools are widely used in business and can provide benefits. However, the main role of ensuring competitiveness is played by the internal environment of the company. Only strategic leadership can ensure the uniqueness of the internal environment.
business, competitiveness, external environment, merger and acquisition, strategic leadership
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